New websites for two organisations
End-to-end content development and design direction for two organisational websites — anu.edu.in for Anant National University (2020) and ishantechnologies.com for Ishan Technologies (2023) — in collaboration with an external designer.
The brief
Two organisations, two very different audiences (prospective design students vs enterprise IT buyers), but the same underlying problem: their existing websites had not kept up with the substance of their work. Each needed a digital home that matched the seriousness of what the organisation does.
What I did
Ran end-to-end content development and design direction in collaboration with an external designer. Audience mapping, sitemap, information architecture, copy across every page, SEO strategy, and design feedback through multiple iterations. For Anant, the site was tuned to admissions journeys; for Ishan, to service discovery and credibility for B2B buyers.
Outcome
Both sites are still live as the primary digital homes of the respective organisations. The Anant site supported a successful admissions cycle (see BDes campaign); the Ishan site became the conversion point for the LinkedIn growth programme.
Each needed a digital home that matched the seriousness of what the organisation does.From the brief · both website rebuilds, 2020 & 2023