Media strategy & press programme
An institutional media strategy for Anant National University that produced 500+ earned placements in six months — both reported coverage and bylined thought leadership in mainstream Indian press.
The brief
Build the university's editorial presence in Indian mainstream press during a period when the institution was scaling its programmes and admissions. Earn coverage that does double duty: drives admissions interest and positions the university's faculty as voices on design, sustainability, and education.
What I did
Built the press list from scratch and ran outreach. Briefed journalists, placed bylined opinion pieces under university leadership (including a piece in The Hindu Education Plus on fellowship programmes), and packaged the university's research and design programmes for editorial pickup. Coordinated with the academic team to surface the angles that would resonate with each outlet.
Outcome
500+ earned placements in six months across The Times of India, The Indian Express, The Hindu, Mid-Day, The New Indian Express, GoodHomes, and others. Coverage spanned reported news features, op-eds, and design stories — giving the institution editorial breadth alongside the depth it already had.