Paid acquisition & brand execution
Brand and marketing execution across digital channels for Ishan Technologies, including a paid acquisition programme that lifted monthly qualified leads from 20 to 25 across a three-month window.
The brief
Standardise voice and creative across digital channels, then run paid programmes that turn brand awareness into qualified leads. The team needed a system, not just one-off campaigns — messaging templates, a brand-aligned creative library, and clear rules on when to push organic vs paid.
What I did
Built messaging templates and creative systems for the marketing team — including campaign work for moments like Earth Day, World Youth Skills Day, and the ConnectSphere customer event in Baddi, Himachal Pradesh. Planned and ran paid and organic acquisition at roughly ₹30,000 per month / ₹1,000 per day, with audience segmentation tuned to Ishan's verticals.
Outcome
Monthly qualified leads improved from 20 to 25 across the August–October 2023 window. The creative system outlasted the engagement, giving the in-house team a reusable framework for future campaigns.
The team needed a system, not just one-off campaigns.From the brief · brand & marketing execution, Ishan