Marketing & communications for a design university

The brief

Anant National University was establishing its design and architecture programmes as serious, distinctive offerings in a crowded Indian higher-education landscape. The work needed to do double duty: position the institution for prospective students and their families, and equip current students to think critically about communication itself.

What I did

Delivered a new SEO-driven website (anu.edu.in) with content built around audience research and admissions journeys. Created print and digital collateral to support admissions and events, and planned webinars, workshops, and student engagement events that connected prospective applicants with current students and faculty. Programme creatives spanned BDes, BArch, Fashion & Textile, Product Design, and a thought-leadership series under AnantU Webinars including Animals as Designers.

Alongside the marketing role, taught critical thinking and critical writing to BDes and BArch foundation-year students — bridging the comms practice with classroom pedagogy.

Outcome

The website became the university's primary admissions channel and a foundation for the press programme that followed (see the BDes recruitment campaign and media strategy for the same engagement). The teaching engagement informed how I think about communications training inside organisations.