Communications strategy for work that matters.
Seven years building brand, content, PR and digital acquisition programmes for organisations across social impact, education, technology and PR.
A practice at the intersection of brand, content and measurable outcomes.
My work moves between strategy and delivery — setting narrative direction, building the systems that support it, and producing the campaigns, content and earned media that put it to work.
Communications strategy
Stakeholder mapping, messaging frameworks, integrated campaign planning, and implementation roadmaps.
Brand & narrative
Positioning, storytelling and cross-platform brand systems for organisations in growth or transition.
Digital acquisition
SEO, SEM, paid social and LinkedIn growth — measurable pipeline from the ground up.
PR & earned media
Media relations and thought leadership, from mainstream press placements to TEDx stages.
I have worked with and known Rutu for the last six years. We worked together on several projects, with the creation of the website www.anu.edu.in being the largest and most significant. I have found Rutu to be precise in her articulation without losing the context. I have seen that she does not hesitate when she differs from authority in stating her point. She also has an artistic side to her which is more than significant and lends a stamp on her work. It is a joy to work with her.
A look across recent engagements.
